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Casinos will likely mention the recent jackpots won - exploit this, and don't be afraid to direct your users to the places where the money is biggest.
Affiliate marketing is all about using your advertisers to strengthen the relationship between you and your users because they will recognize you as the authority you are in online casino marketing, and keep coming back to you for new offers.
There's no point in pushing an online casino game you don't know or understand. That's like the bit in the film " Lost in Translation " where Bill Murray's character is asked to star in an advert for Japanese whiskey.
He does his best to get into the spirit of the advert, but something is wrong, and the over-zealous director keeps stopping him and making him read the lines slightly differently.
The reason is, he didn't give a damn. As cool as Bill Murray is as an actor, this isn't how you want to seem in your affiliate marketing.
You have to choose online casino games that make you passionate and happy - otherwise what's the point of running a website promoting them? Marketing casino ideas only work if you have the commitment.
This goes hand-in-hand with point 4. You need to be in the thick of the action yourself, if you are to appreciate the products you are promoting.
They say that the best promoters are the people who actually love the product; for this reason, you have to boost your knowledge of the casino industry by playing online casino games.
It stands to reason, really. A publisher who does not understand what he is promoting will be found out quickly, whereas someone who can tell users a step-by-step way route through a game is far more likely to win their trust, and so more clicks.
You are, of course, free to use SEO keywords to attract more people to your site - in fact, it's something we would recommend you do. Making sure you are on the first page of Google's results is the first step to having a successful site with plenty of hits and a consistent affiliate income from online casinos.
Google is getting smarter, and can work out when a website is trying to trick it with an abundance of SEO keywords. Use them selectively, and you will be rewarded in time.
Your landing page is the first thing users see when they hit your website. If you've decided to use online casino marketing ideas and join an affiliate program, why not mention this on your landing page?
Advertising can be great when it's done tastefully, and a good-looking landing page can not only get people coming back to your site, but can also get people clicking straight to your CPA ads, if they're placed on there.
If you can possibly get a sign-up deal with the advertiser that gives you an edge on the competition, do so. An exclusive deal is great, although almost as good is a deal that is shared by you and a few other publishers.
There are plenty of these on Online Affiliate World. Thanks to our bulging contacts book, we've been able to get some of the world's top online casinos to offer deals that are exclusive to those who sign up with us.
We can deliver the best results for your site. Sometimes the best casino marketing ideas are the simplest. After years of escalating growth, it's poised for its biggest year….
That makes gambling one of the Internet's largest moneymakers, even though it is illegal. Americans play at Web sites, up from 53 in June , says gaming site CasinoCity.
An even more enthusiastic prediction is reported by eGaming Review: An important factor in this growth has been the advertising of online gambling sites in U.
An early show covered an UltimateBet. Within a few days UltimateBet. That software allows a user to participate in both the play-money and real-money poker games offered to anyone who wishes to play.
Massive downloads of the PartyPoker. Again, this software allowed anyone wishing to play poker online to do so. These ads produced wildly successful results.
PartyPoker, the first to advertise quickly became the number one online poker room, and has held that position to date. Online search engines and portals such as Google, Yahoo, Overture Services, Ask Jeeves, AltaVista and others offered substantial advertising opportunities for online sportsbooks and Internet casinos and cardrooms.
The growth of the online gambling businesses was helped considerably by being able to advertise in these widely accessed engines and portals.
Advertising and Affiliate Programs. Many online gambling businesses have elected to advertise in U. Payment for this advertising takes one of three basic forms: Some of the online gambling businesses also offer another kind of affiliate program.
In this form a website appears to be offering its own gambling business, but in reality is a part of the ongoing operation being conducted by the parent casino or cardroom.
A prime example of this was Empire Poker, which actually was a shell that wraped around PartyPoker. Empire received a share of the profit earned by PartyPoker.
These forms of advertising and business promotion have also been instrumental in the logarithmic growth of online gambling over the past ten years.
Here is the text of that letter:. The sheer volume of advertisements for offshore sports books and online casinos is troubling because it misleads the public in the United States into believing that such gambling is legal.
Because of the possibility that some of your organization's members may be accepting money to place such advertisements, the Department of Justice, as a public service, would like you to be aware that the entities and individuals placing these advertisements may be violating various state and federal laws and that entities and individuals that accept and run such advertisements may be aiding and abetting these illegal activities.
United States Attorneys' Offices in several districts have successfully prosecuted offshore sportsbookmaking and Internet gambling operations, and the Department of Justice win [ sic.
Additionally, pursuant to Title 18, United States Code, Section 2, any person or entity who aids or abets in the commission of any of the above-listed offenses is punishable as a principal violator of those statutes.
The Department of Justice is responsible for enforcing these statutes. We'd appreciate it if you would forward this public service message to all of your member organizations which may be running such advertisements, so that they may consult with their counsel or take whatever actions they deem appropriate.
Louis was given the task to investigate criminal violations like those mentioned in the DOJ letter.
Pressure and US govt puts the squeeze on online gambling. Subpoenas were issued to a number of media outlets in connection with the investigations made by a grand jury impaneled by that U.
As an apparent result, in the first half of several media outlets stopped accepting online gambling ads. Beginning in April the major search engines and portals, in a further apparent reaction to the DOJ letter and the grand jury activities, announced they would discontinue accepting advertising for online gambling sites.
One news article about this said:. Despite the fact that the search engines stopped accepting advertisements for online gambling, or perhaps because they did, a class action lawsuit has been filed against them.
Affiliates , BAC Horizon Star have recently completed design and development work for 2 online casinos and a bingo site portal.
We have also increased the number of sites in the network by acquiring 5 new gambling portals. Horizon Star Casino Advertising and Marketing.
StreetSlots — the site to showcase your new Online Slots Our full list of websites is now over 60… Casino Website Marketing Welcome to Horizon Star At Horizon Star we specialise in promoting your online gambling website across the internet through our growing network of online casino, poker and bingo portal websites.
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